For the first time ever, humanity is on one team. We’re working together in near real-time to flatten the curve as best we can.

We’re on a mission. We are the mission. And we have what it takes, but we have to work together. We are the countervirus.

About the Campaign

What it is:

A single, unified campaign to spread accurate, actionable, shareable information, from timely updates and myth busting to messages of empathy and gratitude to essential workers.

Why it’s different:

Unlike piecemeal PSA messages, Countervirus is a unified campaign in a memorable, “open-source” style. It’s designed to be appealing so that it will be spread.

What we’ve done:

We’ve run all over the world on DPAA-donated OOH in a handful of languages. We’ve built a PSA microsite, and day-to-day we’re growing our Instagram following serving timely content.

Out of Home

Where We've Run

Domestic

New York, Los Angeles, Philadelphia, Dallas-Fort Worth, San Francisco, San Diego, Seattle, Boston, Washington, D.C., Atlanta, Houston, Detroit, Chicago, Las Vegas, Tampa, Baltimore, Flint, Toledo, Miami, Orlando, Richmond, Austin, San Antonio, Minneapolis, Denver, Phoenix, Daytona Beach, Oahu, Raleigh, Durham, Charlotte, Cleveland, SLC, Greenville, Norfolk, Little Rock, Roanoke, Wichita, Myrtle Beach, Topeka

International

Canada, Mexico (Spanish), United Kingdom, Spain (Spanish), United Arab Emirates, Hong Kong (Cantonese + English), Japan (Japanese + English), Indonesia (Indonesian + English), Australia, New Zealand, Mauritius (Mauritian Creole), Korea (Korean), Brazil*